The Guernsey Adult Literacy Project (GALP) is a local charity which relies on sponsorship and fund-raising activities to cover its annual running costs.
Each donkey was sponsored by a local company and the sponsors chose the name for ‘their’ donkey. All the donkeys were fitted to plinths to which are fixed plaques detailing the name of the sponsor and the designer/painter. They  remained in their positions until mid-September when they were auctioned, all proceeds going to GALP.